Changing Society – The Birth of Movie Marketing
A movie, also known as a motion picture, video film or digital movie, is an artistic work of visual artwork typically intended to simulate reality through the use of images moving rapidly across a medium such as a screen. Movie-making techniques are based on the conventions of film and television, although some of the methods used in modern movie making techniques were derived from earlier art forms. The word “moviemaker” derives from the French term “mouvement”, which means motion. In the early movies, moviemakers used projection screens or mirrors to transmit images to one or both viewers. Nowadays, most modern movie making techniques rely on computer technology for their effects.
Probably the most well-known aspect of modern movie making techniques is the use of movie cameras or movie projectors to provide surround sound track inside movie theaters. Movie cameras operate on software that allows them to capture still images as well as recording video signals, usually in the form of an audio track. Software is also used to convert the captured images into digital images suitable for use on personal computers or DVD players. A movie projector adds light to the screen, which creates a visible picture on the monitor. Digital movie theater owners can add additional elements such as text-based menus, movie reviews, show list information, and interactive games to their movie theaters.
Some other types of motion picture technology found in modern movie theaters are projection systems that offer 3-D (high-definition) viewing, home theater systems that include surround sound, video-game devices like video game consoles and video games, and DVD players that include full motion picture viewing capability. There are even special large format projectors that are being used by museums and educational facilities to exhibit and teach the history and art of motion pictures. These large format projectors are sometimes referred to as history projectors.
The history of movie cameras is interesting, because it demonstrates how the concept of filmmaking changed over time. Early movie projectors only featured black and white images, and movie producers and filmmakers had to rely on amateur movie cameras that took color film instead of the more widely available black and white images. This early era of movie cameras was also a period when the term “Movie” wasn’t used to refer to true film-based projects but to short fictional works that were produced and exhibited in movie theaters.
As the decade wore on, the term “Movie” began to refer to more formalized projects that were shown in movie theaters. Black and white movies became more popular, and movie producer’s began to include titles with complex story lines and plotlines that took more than one viewing through to understand fully. The concept of showing more than one film via the same projector was unheard of, and movie theaters relied on complex film techniques in order to display multiple pictures on the screen at one time. Viewers’ responses to these complex movies changed, and from the mid-twentieth century until the early nineteen hundreds the term “Movie” began to refer to formally themed movies with complex story lines and plotlines. Film critics in this time period began to refer to any movie that appeared in any movie theater as a “Movie.”
From this point forward the term “Movie” has referred to any picture that was shown in a movie theater, regardless of whether or not it was produced within the United States. Film critics and movie lovers soon began to refer to movies that they enjoyed, and which displayed many different themes throughout history. Film audiences became used to watching a wide variety of themes in entertainment movies and began forming a set of opinions regarding the types of movies that they wanted to see. These changes in the attitude and the concepts of the movie industry contributed to the changing society of today.