A trailer is a short preview of a film that movie producers show before the main feature. The term is also used for television shows, video games, books, and theatrical events/concerts. The best trailers hook viewers in, give them a taste of the story, and make them want to see more. This is because a well-crafted trailer is all about suspense and emotion, which keeps both new and returning viewers hooked on every word. A trailer may be a single scene or it may span the entire plot of a film. It can even contain a cliffhanger ending, a sexy scene, or simply leave off on a dramatic or suspenseful note.
The trailer is created during the filming process, but before the actual film is edited. It usually comprises the most exciting parts of a movie in a proper sequence. It can be made by a lower-budget production company or an independent filmmaker using the footage they have already shot. On the other hand, large-budget films often have their trailers edited by professionals (often at companies in Los Angeles or New York City). Trailer editors can work from the finished film or from rushes and dailies, which are raw footage. They will then create a trailer to promote the film and pitch it to investors for further funding.
In addition to a compelling story, the best trailers are elevated by the use of music. A lighthearted pop song is a good choice for a comedy, while a dramatic orchestral piece works well in the third act of a drama trailer as it builds toward a climax. In addition, editors can add sound effects to liven up transitions and edit in scenes that would not be included in the full film.
Traditionally, movie trailers are voiced over by a narrator. A great example is Don LaFontaine, whose distinctive voice gave countless trailers an air of authority and drew in audiences. Trailers also usually include a cast run, which is a list of the star actors and any prominent directors, producers or writers who could help draw in viewers.
One of the biggest challenges in creating a trailer is keeping the audience interested without giving away too much of the story. This is why many of the best trailers focus on building empathy with the characters and leaving them with a major conflict that they must resolve. A successful trailer also zigs where the film zags, which makes it more intriguing for viewers to watch the film and find out how the character ultimately overcomes the challenge.
Another way to create excitement for a film is by highlighting a positive review from a reputable source. This is a powerful tool because it can boost sales and attract a more dedicated following for the film. It’s why many movies, books, and video games include a quotes section in their marketing materials that features positive reviews from renowned publications.
In addition to the tools mentioned above, many film and video editing apps provide high-quality output that is suitable for cinematic viewing. Some of these are free to download, while others require a subscription or are available only for iOS devices.