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Movie trailers are a fascinating and challenging art form. In 2 minutes or less, they must sell a film that hasn’t even completed post production. If they fail, the film loses hundreds of millions of dollars. To entice audiences, trailers must be exciting, thrilling, touching, hilarious, or emotional – sometimes all of the above.
Film trailers must explain the story without giving away too much. To do this, they often include on-screen text (often a subtitled voice) and use music to set the tone. Some filmmakers use a template structure that organizes the main points into three distinct sections. Others rely on the power of images to tell a story.
Regardless of the structure, a trailer should feature key scenes and characters from the film. This will help the audience connect with the film and determine if it’s something they would want to see. If you’re having trouble finding the perfect moments for your trailer, it’s helpful to watch some other films’ trailers to get an idea of what works.
The first scene in your trailer should be a compelling introduction to the characters and setting. This will build anticipation and set the stage for the action that is to come. To do this, it helps to have a character or two that can capture the viewer’s interest immediately. The character could be an eccentric or attractive personality, a powerful villain, or someone who’s experienced a significant loss.
Using the power of music, the next portion of your trailer should evoke emotions that will make viewers anticipate what’s to come. It’s important to find a piece of music that will convey the desired mood, and it’s helpful to study trailers of movies that are similar to yours for inspiration.
Finally, the last portion of your trailer should give the audience a reason to buy tickets or tune in to your show. This can be a call to action, a surprising twist, or simply leaving them with an unanswered question by a guest.
Movie trailers are a vital marketing tool that create buzz and intrigue about films that haven’t yet been released. To be successful, they must engage audiences by telling a captivating story in a short amount of time while remaining faithful to the film’s narrative. By following these simple tips, you can create a trailer that will sell your film.