Justin Bieber is a pop singer, musician and actor who became famous at an early age. He was discovered by American record industry entrepreneur Scooter Braun, who heard him singing cover versions of Usher and Chris Brown songs on YouTube. Braun signed the teen to his RBMG and Schoolboy Records labels in 2008. Bieber’s 2009 debut album, My World, and his 2010–2011 Purpose world tour were major successes. He has since been criticized for reckless behavior and a lack of maturity, including urinating in a janitor’s bucket and screaming obscenities at a museum honoring Anne Frank. He also had a tumultuous relationship with actress Selena Gomez, and was accused of bullying her.
Since resettling in Los Angeles with his wife, Hailey Baldwin, in 2017, Bieber has made a concerted effort to change the way he is perceived. He has been more conscientious about his image, putting more thought into his clothing choices and hiring stylists to help him maintain his clean, classic look. He has also begun to focus on the issues he cares about, such as environmental protection and global poverty. He has also donated to charities such as Feeding America and Children’s Miracle Network.
Bieber’s new music, inspirational messages on Instagram, and deliberately calm demeanor are aimed in some way at his younger self—that kid who needed comfort so badly he felt like he could never be saved. He wants to save that kid now.
The video features Bieber dancing with a group of young people, including a few girls. He takes an interest in one girl, whom he kisses and leads into an empty theater where they dance. They also participate in a back-alley water fight, and eventually end up in each other’s arms.
Other scenes show Bieber visiting hospitals and military bases, meeting with children who have been ill or injured in war zones, and speaking at schools. He also highlights social injustice around the globe, such as the human toll of war in conflict-torn Syria and post-Katrina New Orleans. He also visits abused or neglected animals and performs live concerts in aid of charity.
In addition to his own music, Bieber has appeared in several movies and TV shows. His acting career began with small parts, such as his role in the television movie, “Joe’s Apartment”. He then received more prominent roles, appearing in films such as Never Say Never Again and Take Me Home Tonight. He has also voiced a character in the animated film, Bolt. In 2015, he was featured in the Calvin Klein campaign alongside Dutch model Lara Stone and in an episode of The Simpsons. In the same year, he also appeared in an ad for Levi’s jeans with American model Kendall Jenner.