A trailer is a short video clip that advertises a film, which is usually viewed in advance of a movie release. It is often used to promote television shows, video games, books and theatrical events/concerts.
There are many different types of trailers. Some are designed to be towed behind other vehicles, such as travel trailers or RVs (RVs). Others are purpose-built campers and have their own beds, kitchen facilities, and bathrooms.
One of the most popular types of trailer is a utility trailer, which is great for hauling equipment and other large items. They can also be used for recreational activities like camping and towing ATVs and motorcycles.
Another type of trailer is a fan-made trailer, which is created by fans utilizing audio and video from a movie or other production. They can also use animation techniques or fan-acted scenes to replace the original footage.
The best trailers tease the story of a film in an enticing manner, while also giving viewers a sneak peek at the action and characters that will be showcased in the finished product. This is why trailers can be a powerful marketing tool and are so often the first impression a viewer has of a movie.
For example, the first trailer for the classic horror film Alien was so effective that the sequel, Prometheus, incorporated some of its elements into its own trailer. This is a trailer that manages to sell the eeriness of the original while also explaining enough about the story that it can get you excited about seeing the new movie.
As a rule, trailers for movies should be no more than two minutes long, which is the industry standard. However, some distributors are now attempting to break this rule and create longer trailers for their movies.
Trailers can also be made in various formats, including digital media such as HDTV and DVD. This allows for a more detailed and immersive experience when watching the trailer, which can help increase sales of the movie.
Some trailers are able to incorporate material not in the actual film, a process called “cutting.” This practice is especially common for auteur films. For example, in the trailer for the classic film Casablanca, Rick Blaine says to Major Strasser, “OK, you asked for it!” This line of dialogue is not used in the final film.
There are also some trailers that feature a unique style or format, such as a montage, which can make them more memorable than the original film. For example, the X-Men: Days of Future Past trailer has a number of montage shots that work to sell the film’s epic potential while simultaneously explaining enough about the story that it can get people excited to see the film when it comes out.
Ultimately, the trailer is only as good as the movie itself and is often the key to a great film’s success or failure. This is why it’s important to take your time when making a trailer and ensure that it is something that will truly capture the hearts of your audience.