Film trailers help generate buzz about movies and film projects, and they entertain as stand-alone tidbits of cinematic excitement. However, creating a movie trailer that engages and excites audiences isn’t an easy task. The same storytelling elements that engage audiences in films and television shows also need to be hit perfectly in a trailer, which is watched under a microscope by every viewer. Whether you’re a film maker or simply looking to create a trailer for your business or project, here are some important tips to keep in mind.
Typically, trailers start off with some kind of high energy action or dramatic scene that captures the audience’s attention and gives them a taste of the movie’s overall tone. Then, they build back up toward the climax. This pacing is crucial, as it helps the audience to connect with and invest in the characters and story.
The first few scenes in a trailer are often called “setup scenes” and are designed to introduce the main characters and the central conflict. It’s important not to show too much of the setup scenes in a trailer because viewers can get bored and turn off the video. Instead, the best way to make your trailer hook viewers is to present them with a few key setup scenes and then pique their interest by building up the tension.
Once the audience is hooked, they will probably want to know more about what is happening in your film. This is where you can use title cards and voice-over to entice viewers to check out your film. You should choose a narrator who fits the tone and energy of your trailer, and you may need to hire a professional for this purpose. This will ensure that the voice-over matches the visuals and helps tell your story.
Trailers also usually feature a call to action, which can be something as simple as a release date (like “this summer”) or a link to your social media account. It is important to craft a call to action that is compelling, creative, and engaging. A boring or cliche call to action will not only be ignored but could actually turn off viewers.
When it comes to shooting footage for a trailer, try to get a variety of footage that showcases the setting, characters, and conflict of your film. If possible, shoot some documentary scenes that will provide a deeper context. For example, if your film is about a true crime event that happened in a particular location, be sure to get some documentary-style interviews with the key participants. This will not only add to your overall production value, but it will also provide valuable footage for your trailer.