Creating a trailer for your video, channel, or subscription service can help you entice new followers and gain subscribers. You can use a variety of tactics to create a buzzy trailer, including using social media and sending out email blasts.
The first thing you need to do is decide on the type of trailer you want to create. Whether you are making a documentary-style or scripted trailer, here are some tips to help you make an effective pitch reel:
If you are creating a scripted trailer, be sure to choose visuals that complement the story line. This includes using imagery and color palettes that are consistent with the tone of your project. Also, be sure to include sound that carries the message of the film.
In a documentary trailer, you should focus on the main characters in the story and use them as the primary focus of your trailer. This will allow your audience to connect with your characters and feel that they are a part of the movie.
Interviews are another important element to consider in your trailer. They can be cheap and easy to shoot, and you can use them to show the character’s personality and emotions.
It is also a good idea to include footage of the locations where your movie takes place, as this will give your audience a better understanding of where your film is set. If you are shooting a documentary about a school, for example, be sure to include shots of the classroom, the teachers, and the students.
A trailer should be brief and quick, so you should try to keep it no longer than two minutes. This is to ensure that the viewer isn’t distracted by information that they are not interested in and will want to keep watching your trailer until it ends.
You should also avoid showing too much of the storyline, as this will not encourage people to want to see your film. This can be a big problem if you are trying to promote a feature film, as you don’t want to overwhelm the viewer with too much information.
When creating an online trailer, you should be able to engage your viewer within a few seconds of the start. This is especially important if they are viewing your content through a feed on Vimeo or Facebook.
To amplify your message and increase your chances of success, be sure to use visuals that match your tone and brand. This will make your video look more professional and will help it stand out from the rest.
If you are creating a book trailer, use visuals that match the themes and tone of your book. This can be done by using a variety of different images and videos, including action scenes, interviews, and even a glimpse into the characters’ lives.
Audiences love to see emotion, so you should include a variety of clips that show your characters’ reactions or expressions. This is particularly important if you are creating a horror or thriller trailer.