A trailer is a promotional video that shows the audience what to expect from a film, TV show, or other product. It is a crucial part of marketing, as 73% of consumers are more likely to click “buy” after viewing a trailer.
A great trailer combines cinematic shots, engaging narration, and compelling storytelling to tell the story of your project in an exciting way. It can be daunting to create a trailer, so here are some tips and tricks to make your next one stand out:
1. Start off with an introduction.
A good trailer starts off with a short clip that sets the scene and introduces the main characters. This can include a scene from the movie, or a clip of your character from another time and place. It can be a series of shots that build to a major event in the story or it could be one shot showing your main characters arriving at the setting.
2. Aim for a three-act structure.
A trailer that has a good three-act structure will get viewers emotionally invested in your project, and help them connect with your main characters. The beginning of the trailer should introduce your movie’s characters, setting, and premise; the middle will heighten the conflict or complications, and the ending should tease the climax.
3. Choose music that establishes the mood of your project.
The music in your trailer is one of the most important elements to consider, as it will set the mood and draw audiences into your story. You can find royalty-free music at stock sites or use original tracks that you compose yourself. Once you’ve chosen the music, be sure to interweave it with your images in a way that makes your trailer feel dynamic and evocative.