A trailer is an advertisement that previews an upcoming film, introducing the film’s creative talent (the director, actors, and writers) and teasing the movie’s plot. It can be used as an effective marketing tool to build buzz about the movie and increase its audience.
It’s an important part of the marketing process for a video or film, and 73% of customers are more likely to buy or watch a product after viewing a trailer for it. Whether you’re an experienced filmmaker or just starting out, learning how to create a killer movie trailer is essential for your next video project.
There are some common best practices for making a powerful trailer, and it’s a lot easier than you might think to master these techniques. These seven timeless tips can help you splice together a trailer that grabs viewers’ attention and makes them want to see your video in the first place.
1. Start with a character and set up the central conflict of the film. This can be done for a documentary or feature-length film, but it’s especially effective for fiction movies. Then, the trailer ends with a major cliffhanger that leaves the character unresolved and makes the viewer hungry for more.
2. Show off the most unforgettable scenes without spoiling major plot points.
This is a classic technique that many successful movie trailers use to entice audiences. It’s an effective way to highlight the most visually stunning and emotionally captivating scenes that have a strong chance of winning over potential moviegoers.
3. Keep the pace moving quickly.
Keeping the pace of your trailer fast is key to keeping it entertaining and engaging. It’s also a great way to ratchet up the tension. This is especially important for action and sci-fi films.
4. Be self-aware and quirky
It’s a good idea to show off your creative flair in the trailer. This can include special effects, unique camera angles, and creative editing. It’s also a good idea to use an interesting soundtrack that can be a conversation starter among fans.
5. Use a soundtrack that complements the mood of your trailer.
Using music that is specially composed for your trailer can help it stand out from others. It can also add a sense of style and sophistication to the trailer.
6. Focus on the story instead of the trailer’s cinematography
One of the most effective ways to make a movie trailer stand out is by adding elements that complement the film’s visuals and highlighting its plot. This can be as simple as including a few clips from the film that are not featured in the trailer, or it can be as elaborate as using a music score to draw viewers into the movie.
7. Use the right kind of music to tell your story
A trailer’s soundtrack plays a crucial role in creating an immersive atmosphere and enhancing the film’s overall ambiance. It should include music that matches the tone of the movie and isn’t too similar to other soundtracks already used in other trailers for the same film.